The Team

The Bitcoin Policy UK team brings expertise in Financial Markets, Law, Technology, Tax, Bitcoin Mining, Media, and Academia.

The Team

Susie Violet Ward

Susie Violet Ward

CEO AND CO-FOUNDER

Susie Violet Ward is a Financial Analyst with a background in Accounting with a strong interest in Bitcoin and the environment. She has authored several research articles on the benefits of Bitcoin Mining and its advantages for the future of renewable energy.

Freddie New

Freddie New

CHIEF POLICY OFFICER & CO-FOUNDER

Freddie began his career as a lobbyist, moving into law two years later. He has provided paytech and Bitcoin industry expertise in submissions to HM Treasury, the FCA, HMRC and to Parliamentary committees, in connection with his work in the payments sector and as co-founder of ICDEF, a cryptocurrency research platform.

Cristina Llamas

Cristina Llamas

Chief Operating Officer

Cristina is a Bitcoin advocate dedicated to supporting the use of Bitcoin as a new public infrastructure that promotes financial inclusion, freedom and fairness. With over 25 years of professional experience, she has been a founder, CEO and formerly a Google senior executive. She has worked as a management consultant in 5 continents and holds a Ph.D in aerospace law. Cristina is an avid rock climber and hiker, and loves spending time in nature. Originally from Spain, she is a mother of two children. Cristina is a co-founder of Women of Bitcoin.

Nick Bowick

Nick Bowick

Chief Mining Officer

Nick Bowick has worked on some of the UK’s most complex engineering projects. He understands the importance of applied technology in real-world systems and sees the potential to leverage Bitcoin to solve some of the UK’s energy challenges.

Matt Hall

Matt Hall

Head of Next Gen

Bringing a wealth of experience in education to the table, Matt is deeply passionate about introducing the revolutionary potential of Bitcoin to the next generation. His extensive background in education is the perfect platform to empower  young minds and help them navigate the dynamic landscape of digital finance.

Russell Rukin

Russell Rukin

Energy & Mining Strategic Advisor

Russell started his career in architecture & design followed with a freelance career for national and global clients in illustration and communication. This foundation was useful later in his career as he taught the next generation of innovators engineering and design. As a dedicated environmentalist Russell has become a strong bitcoin mining advocate, which he sees as a perfect partner to help grow the UK’s renewable energy infrastructure.

Advisers

Jennifer Ewing

Jennifer Ewing

Adviser
Strategy & Media

Jennifer has two decades of experience in emerging and frontier capital markets, where she worked with institutional and family office investors in San Francisco, New York and London at ING Bank, Dresdner, Wood & Company and Cap Connect.

She is also Head of Strategy at The Centre for Digital Assets and Democracy.

Jennifer is a regular TV/radio commentator on US politics and financial liberty for BBC, Talk TV, GB News, Times Radio and Al Jazeera.

Daniel Prince

Daniel Prince

Adviser
Networking

Daniel left the financial industry 4.5 years ago to travel through Asia, Europe and North America with his wife and 4 young children. He is a published author and the host of the ‘Once Bitten’ Podcast with a mission to help educate as many people about bitcoin as possible so that they can gain financial freedom.

Daniel Prince

Rachel Geyer

Adviser
Mining

Rachel is the Chair of the European Bitcoin Energy Association, driving sustainable integration of bitcoin mining into Europe’s energy systems. She is also Vice-President of Terahash, a leading Bitcoin mining service provider, where she advocates for mining’s role in energy efficiency and grid stability. A co-founder of Les Femmes Orange, Rachel promotes Bitcoin education, particularly among women. With international experience across China, Dubai, South Africa, and Germany, Rachel brings a global perspective to her work in the Bitcoin and energy sectors. Her expertise and leadership make her a key voice in advancing Bitcoin’s role in energy innovation.